On Instagram, the hashtag #冷蔵庫収納 (fridge storage) blew my mind—fridges packed with tidy bins. Prepared dishes often sit in Noda enamel or iwaki Pack & Range; everything else is usually 100-yen baskets.

I even wrote about the hashtags:

Learning cooking, storage, and interiors via Japanese Instagram hashtags

en.shimashimanoneko.com/posts/learn-on-instagram

Daiso Color Life baskets are the star… but hard to find

An example post shows the ivory pull-out baskets from Daiso. Solid front (hides contents) with mesh sides (light/airy)—very popular. Image-search “100 均 冷蔵庫 収納” and you’ll see them everywhere. The Color Life “lidded box” is so popular it’s sometimes out of stock; comes in ivory/white/pink/lime, with/without lids, mesh, etc.

I missed the Color Life wave

I knew it was trending but hadn’t been in a storage mood. When I finally went, two Daiso stores only had skinny versions. Maybe sold out; maybe discontinued. One type isn’t enough, so I paused the Daiso hunt.

Targeting Inomata “Name Basket” instead

We’ve long used random 100-yen baskets in cupboards. Mixing brands caused fit issues, so we tried to buy from one line—looked nicer, too. We now own 20+ pieces. The underside says Inomata Chemical. These show up at most 100-yen shops, with many sizes and a soft ivory tone I like. I wondered if better options existed or if they’d be discontinued; research made me confident we should double down.

Inomata: Osaka plastic housewares since 1978

Not just 100-yen; also sold in home centers/supermarkets. Their car-wash bucket is big on Amazon. I summarized Inomata and other plastic makers here:

/posts/domestic-100yen-shop-make

Inomata appears at almost every 100-yen chain

From that post, availability is basically universal:

Daiso may skip them because it pushes Color Life.

Inomata has many basket series

All plastic makers sell similar things, but Inomata stands out in basket variety. The product site shows six storage-friendly series; the four most flexible:

• Name Basket

• Stock Basket

• Sherry Container

• Windy

Name Basket alone has 7 sizes; others have 6. Only Name Basket and Windy have the “Long” low-and-slim size that fits four across a family-fridge shelf. Colors and shapes differ—I lean Name Basket.

Below, each series at a glance.

Name Basket

• Colors: pink, ivory, brown, translucent white (apparently discontinued but still at Seria; oddly, no ivory at that store).

• Sizes: 7.

• Muted colors fit any room. We use Long and Wide most.

• Label area: 42 × 17 mm; DIY labels fit.

Thumb	Name	Width	Depth	Height
	Slim	13.3	29.1	12.5
	Wide	16.8	29	11.8
	Deep	18.2	26.4	14.2
	Long	12.8	30.1	8.8
	A4 magazine file	10.4	27.1	17.8
	B5 flat	21.4	28.9	8.8
	A4 flat	24.4	33.2	8.7

Stock Basket

• Colors: lime, red, white, blue.

• Sizes: 6.

• Pop colors; watch out for accidental “IKEA kids room” vibe.

Thumb	Name	Width	Depth	Height
	Slim	13.3	29.5	12.3
	Wide	16.6	29.3	11.5
	Deep	18	27.4	14.3
	A4 file	10.4	27.8	17.8
	B5 flat	21.3	30.2	8.7
	A4 flat	26.4	35.3	8.1

Sherry Container

• Colors: red, white, brown.

• Sizes: 6.

• Thick, sturdy, stackable; chic colors look good anywhere.
• Names are just numbers (651–656)—harder to remember.

Thumb	Name	Width	Depth	Height
	651	14.8	20.5	9.5
	652	12.1	20.5	10.8
	653	10.3	20.5	8.2
	654	13.6	20.4	7.9
	655	14.7	20.4	6.1
	656	8.4	17	10.2

Windy

• Colors: clear, ivory, black.

• Sizes: 6.

• Only series with a fully clear option—could look cheap, but fine inside a fridge.

• Has a finger-hold pull; has a Long size—maybe even more functional than Name Basket.

Thumb	Name	Width	Depth	Height
	Wide	28.1	17	12
	Slim	28.2	13.5	13
	Long	31.2	13.3	9.3
	Shallow Wide	31.2	22.2	9.3
	Deep	27.1	18.9	15
	A4 flat	35.2	25.4	9.3

Summary

Inomata’s site is hard to scan, so I compiled colors/shapes/sizes. Name Basket covers a huge range, but Windy looks great too (pull handle, long size, clear option). With today’s A4-sized flyers, B5-flat sizes feel less useful; swapping that for a fridge-perfect Long is smart.

For fridges, pantries, and cupboards, Inomata baskets are excellent. There’s even a hashtag #イノマタ化学—not many posts yet; maybe people don’t notice they already use them. Hope it grows!